£12 once · no subscription · ever

Lost doesn't
last long.

Tap the tag, and we text you their location straight away. No app for finders. No monthly fee for you. Just a dog, a tag, and a way back.

🏷️£12 once. No subscription. No renewal.
📱No app needed for finders
📍GPS location sent on alert
🔒Your number stays private
Why we built it this way

Getting home shouldn't cost a monthly fee.

Most interactive pet tags charge monthly for features that should just be included. That felt wrong to us. £12 once, then nothing - forever.

📵

No app for finders

Tap, see the profile, press one button. Nothing to install, no account needed.

🔒

Your number stays yours

Strangers reach you through the platform. They never see your number.

♾️

The URL never changes

Update the details, change phones, move house. The tag just keeps working.

💷

One price, everything in it

Profile, SMS alerts, GPS, finder messaging. First replacement is free, you just cover postage.

Wilson, the Dachshund who started Lost Then Found
The origin story

This started with Wilson.

Wilson is a Dachshund. Small, fast, and deeply unreliable in open spaces. Every tag we tried either wanted a monthly fee or didn't work reliably.

That felt wrong. So we built this instead.

Read why →
Included with every tag

The Lost Alert Network.

Report your dog missing and we alert registered vets, groomers and shops within 10 miles. Real people, looking out, before you've even finished the poster.

Vets Groomers Pet shops Rescues

Get a tag for your dog.

Five minutes to set up. After that, you don't think about it until it matters.

Get your tag for £12 → Find a stockist

£12 per tag. No subscription, no renewal. First replacement free - just pay postage.